The three days of Fandecie ¡®COME & PLAY¡¯ Magic Party was passionately launched in Shenzhen KKMALL shopping center on November 1st, 2013. Customers in Shenzhen finally welcomed a magic party from Fandecie, a young & fashionable subordinated brand of the international famous underwear- Embryform Group, after the party launched in Chengdu and Guangzhou.

 

The three days of Fandecie ‘COME & PLAY’ Magic Party was passionately launched in Shenzhen KKMALL shopping center on November 1st, 2013. Customers in Shenzhen finally welcomed a magic party from Fandecie, a young & fashionable subordinated brand of the international famous underwear- Embryform Group, after the party launched in Chengdu and Guangzhou.

 

The party began with a style show: models dressed in the new lingerie pieces in different styles from the brand, such as polka dots, candy color and navy style and so on, walking on the dreamlike catwalks, which brings attendants a fabulous visual feast.

 

'COME & PLAY’ Magic Party from Fandecie uses the most fashionable shopping form of Pop-up store, offering customers in Shenzhen the most fresh fashion trend.

 

Pop-Up Store is a new sales model. The characteristic of this model is to break the eternity of the flagship store through unfixed location to create a shopping newness, making customers enjoy a happy shopping process in the experience of freedom, independence and personality. And Fandecie’s Pop-Up Store, themed as “COME&PLAY”, is using bold designs and innovative layout to create free and open, interesting and interactive self-service shopping environment.

 

As a subordinated brand of Embryform, Fandecie has mixed the cultural essence of eastern and western together, combining the European fashion culture with eastern cartoon art perfectly, and creating SEXY&CHIC products. The brand always upholds the SEXY&CHIC fashion style whether from design to product or from details to collocations. And its diversified products with innovative and stylish designs pass on the delicacy of the traditional garment industry, meet the personalized dressing demand of fashionable females as well.

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