After fistly opened stores in Paris in January this year, the luxury lingerie brand Harlette revamp its online website as corporate communications and online shopping portal. The online shop offers a large selection of couture underwear, lingerie, housecoats for ladies, loungewear, selected pieces of the patented exclusive Harlette platinum and diamond lingerie and luxury underwear for men.
After fistly opened stores in Paris in January this year, the luxury lingerie brand Harlette revamp its online website as corporate communications and online shopping portal. The online shop offers a large selection of couture underwear, lingerie, housecoats for ladies, loungewear, selected pieces of the patented exclusive Harlette platinum and diamond lingerie and luxury underwear for men.
The naughty romantic-oriented website relays company and product information as well as news from ‘Harlette the World’, which includes the company philosophy and new options for entrepreneurs wishing to obtain master licenses of the British luxury lingerie producer. On the main pages, news is available via the blog, backstage videos and an international press review. A larger and more widely equipped Online Shop will also debut.
The new design opts for a black background that highlights the exclusivity of the brand combined with a fresh white background in the Shop Harlette area. The new website provides online shoppers with a better service-- The simplified navigation is tailored to the needs of the user and will make visiting and shopping online as easy as possible. Couture items are presented on full-length figures combined with single images of lingerie pieces. There is also a continuous sales area where selected items can be purchased at reduced prices.
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