Daily Mail reported that a Chinese lingerie firm, Jealousy International, using lingerie-clad Princess Diana lookalike to sell their new range of ¡°Diana¡± underwear with the slogan ¡°Feel the Romance of British Royalty¡±.
Daily Mail reported that a Chinese lingerie firm, Jealousy International, using lingerie-clad Princess Diana lookalike to sell their new range of “Diana” underwear with the slogan “Feel the Romance of British Royalty”. The company unveiled their new range at Shenzhen airport in southern China to mark the anniversary of Diana’s death on August 31, 1997.
The promotion has been splashed across billboards in China and been found by a British journalist Sam Chambers when he was collecting his baggage from the carousel at the airport. He said “I saw it flash up on a rolling advertising screen and couldn’t quite believe what I was seeing. I thought, surely not, because it was rolling quite quick, so I waited to check when it came up again and, sure enough, there was an image of Diana. It’s all the more striking because it is the anniversary of her death.”
The billboard, which can be seen by thousands of passengers, also presents the details of the retailers’ website and the slogan “Feel the Romance of British Royalty”.
The company which has produced the lingerie, Jealousy International, is based in China’s southern Guandong province. Its website has a section on the Diana range with a further slogan: “Free your mind, free your style”.
The apparent attempt to exploit the princess’s image is the latest example of how firms around the world have sought to capitalise on her popularity and glamour.
Clarence House, which represents Prince Charles, did not comment on the adverts.
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