Fast-growing Adore Me is taking a page from e-commerce sites Warby Parker and Bonobos and launching a by-appointment shop inside its midtown office.

Adore Me, which has built a $43 million a year e-commerce business since its 2012 launch, soon will see what having a brick-and-mortar shop does for lingerie sales. It's the latest online retailer to open a physical location.

Following a successful three-day experiment with a pop-up shop at the Hudson Hotel earlier this month, Adore Me is opening a by-appointment location April 5. The 600-square-foot space, inside the company's West 39th Street headquarters, will be available for 45-minute one-on-one sessions with an Adore Me stylist. Appointments will be for one to three people at a time.

Interested shoppers can sign up online to get an early jump on when they can schedule an appointment. Adore Me will start taking appointments in mid-March.

Founded in 2010 by Harvard Business School student Morgan Hermand-Waiche, Adore Me has set out to challenge Victoria's Secret by targeting young women with low prices and a wide variety of styles. The aim for the new shop is to bring the feel of the online site to an off-line setting.

"What sets Adore Me apart is that we're really focused on a certain superpersonalized experience for shoppers," said Sharon Klapka, vice president of business and brand development. "We think [with the store] we are creating a new way to shop for lingerie that is a lot more engaging than if I walked in and saw a bra and bought it."

The stylist will help the shoppers with sizing and styles. Using an iPad, customers will place their orders online, and the lingerie will be shipped to their homes or offices.

Klapka characterized the launch of the shop as an experiment that can help the company and its customers get to know each other better, and can be duplicated in other cities. Adore Me also will be testing out more pop-up shops in other cities in the coming year.

Adore Me ranked No. 23 in Crain's 2015 list of the 50 Fastest Growing Companies in New York.

Welcome to Post Your News, Please Contact:
All Copyright Reserved, Please Indicate Info Originated from When Reprinting.