Cosabella Donates 10% of October¡¯s E-commerce Sales for Breast Cancer Awareness

In honor of Breast Cancer Awareness month in October, Cosabella announces the launch of “Prettie in Pink” on shop.cosabella.com. This dedicated shopping section of shop.cosabella.com will feature all of Cosabella’s pink colored garments in honor of Breast Cancer Awareness month. 10% of all sales from the “Prettie in Pink” section of shop.cosabella.com will be donated to Bra-Ha-Ha, a charitable organization focused on supporting local Breast Cancer centers in spreading breast cancer prevention through mammography and early detection awareness.

"A Seriously Uplifting Experience," Bra-ha-ha ® brings together people of all walks of life - everyone from men, women and children to seniors and major international fashion designers - to decorate bras in some of the most creative, hilarious and eye-catching ways imaginable. Each bra tells a story of hope, perseverance and support.

In addition to donating 10% of October’s “Prettie in Pink” sales to Bra-Ha-Ha, Cosabella will be partnering with the organization and Neiman Marcus Orlando for a Bra-Ha-Ha event to benefit 'Women Playing for Time’, a charity supporting those battling breast cancer. The Bra-Ha-Ha event will challenge individuals and groups within local communities to draw upon personal experience with breast cancer – as survivors, family members and friends of survivors – or simply as supporters of the cause – and use that inspiration to create a themed design with which to decorate a basic Cosabella bra.

The evening of October 6th, 2011, community and business leaders will gather at Neiman Marcus, to view the inspirational ‘bra art’. The event’s presenting sponsor, Waldorf Astoria Orlando, will be providing passed hors d'oeuvres and signature cocktails. All bras will be judged by local celebrities, and the evening’s host is Wendy Chioji, a renowned anchor woman and breast cancer survivor of 10 years. "We are honored to support ‘Women Playing for Time’, through this event.” said Neiman Marcus Orlando General Manager, Gabriele Gannaway. “The organization provides inspiration and support to so many women in our community, who courageously battle breast cancer.”

ABOUT COSABELLA: Cosabella, a family owned Italian lingerie company was founded in 1983 by Ugo and Valeria Campello. It has grown into a second generation family business, with children Silvia and Guido Campello leading the company. Cosabella is expanding globally with a diverse product mix of intimates, swimwear and shapewear. The company headquarters are located in Miami, FL and manufactured in Italy using the highest grade fibers to create a refined blend of American design and Italian craftsmanship.

For additional information, please visit www.cosabella.com or contact:

Shanon Kogler PR Coordinator press@cosabella.com 212.213.3675 x3

Pallavi Ramamurthy Marketing Coordinator marketing@cosabella.com 305.253.9904 x 1180