Eres Opens First UK Store and Launches E-commerce

ERES has opened its first UK flagship lingerie boutique this week at 24 Motcomb Street, London.

The store is located at the borders of Belgravia and Knightsbridge in Central London.

The store, which is approximately 50 m2 (532 sq ft), has been designed by Georges Rabineau, the interior decorator who has created the concepts for Eres retail stores over the last decade.

It showcases the Autumn/Winter 2011 lingerie collection, as well as the new 2012 Swimwear collection. It is the first stand-alone Eres boutique in the UK, and the twenty-first around the world, including stores in Paris, Milan, Madrid, St. Tropez and Beverley Hills.

Eres is has also announced the launch of its online store www.eresparis.com, this week. The new e-store will presents a minimalist design and innovative navigation experience, where customers will be able to visualise their entire Eres wardrobe prior to purchase.

The new 2012 Swimwear collection is now available online.