With an eye on the growing market of young women with larger bra cup sizes, Bendon recently released it¡¯s new D ¨C G cup size line ¡°evollove¡± that is designed to appeal to this market¡¯s sense of style and desire for functional and fashionable intimates.

Bendon Lingerie Evollove  Bendon Lingerie Evollove

Evollove 212 Bird Song BDPT MWL                                         Evollove 212 New Beauty PCLR MWL

The debut collection has 10 new styles and is designed with a feminine combination of soft lace and sheer fabrics in “fun, fresh flattering styles.” The collection includes exclusive ‘evollove’ fabrics and features deep intense hues with vibrant touches of pink and orange.

"Flirty, cheeky and playful, “evollove” opens a world immersed in fantasy and color for the fortunate fuller busted women looking for a fashion lingerie brand that’s affordable, covetable and cool,” stated the company. “‘Evollove’ is a collection of lingerie designed to make you feel and look amazing, not just hold your ‘assets’ in place. The fabrics are luxurious, the lace divine. On-trend prints and fashion-forward designs will make you want to walk outside in nothing but your underwear!”

The names of the new styles include; Lost Love, Bird Song, Sweet Blush, New Beauty, Spring Bloom, Dawn in Eden, Simple Love, Fallen Apple, Morning Bud and Sunrise Sky.

On the line’s name, the company explained that “…the name “evollove” was created by the design team and is literally the word ‘love’ backwards and forwards, joined together to create a name that embodies the lingerie label for the modern fashion-conscious woman.”

 

For more information or for wholesale inquires, please contact:

Natalie Laruccia

Natalie.Laruccia@bendon.com

212-696-4570 x16

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