Yes Master Launches Black Label Lingerie Collection

Yes Master launched its new Black Label collection at London Fashion Week, this September.

The new luxury line, which ranges in price from £300 for a bra to £450 for a bodysuit, reportedly attracted a high level of interest at the show.

Founder and creative director Igor Pacemski said: “I have had orders, actually, which is very good and very rare at London Fashion Week. I have had orders in the Black Label collection.

"Press-wise, it has been mad. We have received call-ins from Harpers, Cosmopolitan, In Style, Harpers Italy, Grazia, I mean everyone. They loved it.”

The Black Label collection, which will enter into stores early next year, was the culmination of a long-held dream for Pacemski, who wanted to secure his base product before manufacturing the expensive designs.

"The execution stage was only 3 weeks,” he told Lingerie Insight. “The thought process behind it was 5 years.”

The new range is one of three projects that Yes Master has recently been involved in. Others include this week’s launch at Ribgy & Peller and the entry of the brand’s swimwear into high street chain Urban Outfitters.