Curve: Lingerie, Swim and More

The company creates branded collections for large retailers, who provide design direction and fit specifications. “They come to us for European design, something different,” said company representative Eva Torrent. “We can do whatever they want. We’re their tailor.”
 

For the U.S. boutique market, the company brought its maternity swim collection. “When we first came to the United States, we [conducted] market research and found maternity swimwear was [overlooked],” Torrent said. “We decided to continue with maternity for boutiques. Many boutiques have shown interest in our product. They say it has a retro flare.”
 

Pez D’or was also showing two underwear collections at the show. One was a basics line made from Egyptian combed cotton that has a silk-like hand. The other, called Lumberwear, is a men’s and women’s muscle-support line that sells in several specialty catalogs in the United States.
 

New retailer Colette C. Summer was at Curve NV to research the market and place orders for immediate delivery. Summer is the president and chief executive officer of Bratopia, a boutique in Calgary, Ontario, that will open in October. The 2,000-square-foot store will carry maternity lingerie, nursing styles and special sizes
 

“We’re tying to do a new concept—a bra studio,” she said. “We won’t carry negligees and teddies. We want to keep the sex out of it, so a mom won’t be embarrassed to bring her 13-year-old daughter to the store.”
 

In addition to the bricks-and-mortar store, Bratopia will operate an e-commerce store.
 

“My forte is I know business and I’m passionate about the product,” said Summer, who was shopping the show with her husband, daughter and newborn in tow. “If I’m passionate about the product, I’m happy to sell it.”