Flourishing Red, Oriental Fashion

Ordifen: The Legend of Chinese Red

Chinese Red, which means in Chinese is “Öйúºì". Nowadays, the local elements become popular welcomed by the whole fashion world. In 1998, Chinese Red, which created by Ordifen Group, begins showing their unique local style and welcomed by the bridle in a short time. Many of bridles ask the brand manufacture make special lingerie for them because that they can not brought their suitable lingerie in the market. The Ordifen continuous design Chinese Red series lingerie in recent 12 years, and in 2010, they designed a new series by their whole souls and hearts which named “Flourishing Red”, the products shows the women’s pride and charming in 2010 “World Expo” year.

Red means happy and lucky in China, China is red as well as the women in China, Chinese Red is denoted the senses of culture and fashion, and the love of Chinese for red becomes unbridled. In tradition, red means lucky in one’s animal year, and nobody will refuse red, especially the red lingerie. And more, red means happy, many people will decorate red in marriage, promotion, birthday and anniversary and so on, hence, more and more people choose red. It researched that most of the Chinese Women own at least one red In recent couple years, and from 2008 to 2010, Chinese Red becomes an international fashion element and becomes the color word of nation characters. Ordifen, the Chinese local brand, which deep in understanding of Chinese culture and fashion, shows the confidence and personality in the topic of “flourishing red”. 2010, will be the topic year of Ordifen.