To Enter Or Not To Enter the Chinese Market?

Disadvantage and Advantage

There is also a sense among some in the foreign business community that regulations and rules are selectively applied to the advantage of Chinese companies.

However, the regulatory environment in China is getting much more clear than it was five years ago. And it is also easier for foreign companies to recruit talented people from the local workforce than it was just a few years ago.

And some foreign companies are also concerning about the differences like culture difference in Chinese market.

Eurovet said: “The consumption habits, figure and size are quite different between European consumers and Chinese consumers. And their way of thinking as well as culture background are different. Therefore, we should first respect them.”

Even if an American company goes to Europe or a European company goes to the US there are differences but the differences are not as great as when they go to China. It has the longest continuous civilization in the world and the culture and the way of doing things is very different.

Simone Perele said: “In the recent 10 years, Chinese consumption increased rapidly. More and more young Chinese have become big-spending consumers. Around 15million to 20million Chinese people have reach to European consumption standard. They are willing to splash money on luxury goods to show off. So I believe that Chinese consumers can recognize the value of French Lingerie. And the French lingerie consumption will rise gradually.”