The world economic is changing rapidly and unforeseeable, which make it hard to prevent and predict. Exporting companies begin to turn to the domestic market to offset the impact of the global financial turmoil and bigger opportunities. They saw that China is transferring from the ¡°factory to the world¡± to a growth engine for the world.
B: Trade fair is a good platform for exporting companies to develop their domestic sales business.
Exporting companies can attend trade fairs to attract franchisees to join. Trade fair is not only a place for sourcing but also provides a forum for promoting products to the retailers that have a need for them.
She’s Mine International Group Ltd revealed that by attending fairs they have successfully open the domestic market.
Since 2005, She’s Mine has attended the Beauty Fair twice a year, and it is proven a great way to penetrate Chinese market. It takes part in the Hong Kong exhibition – “Global Sources - Underwear & Swimwear China Sourcing Fair” on April and October every year, and attends the Fair parade to let the model to show it’s new and fashion products.
C: Exporting companies can join in the trade association so as to pool the resources and develop the distribution channels effectively through a concerted effort. They can unite other exporting firms to co-organize trade fair with local governments. Because enterprises can hardly host large scale trade fairs individually, the best way is to work out through trade co-operation.
D: Exporting lingerie companies can organize a long-term lingerie trade fair not only serve for big buyers. In a specific period, it serves as a professional sourcing platform while in the rest of time; it serve as a comprehensive lingerie shopping center that covers all kinds of lingerie products, from high end to less famous, from bras to panties, from sexy lingerie to basic underwear, for small customers to buy.
E: Small and Medium Lingerie Exporters can explore other new sales channels. Here listed some suggested new ways.
• Lingerie shopping center, just like Gome which sells electrical appliance excusively, Ikea which sells furniture only, etc.
• Beauty Shop(for shape wear)& Fit Club(for sport bra)& Hotel(for sexy lingerie)
• Automatic Vending
• Television Shopping
• Online Shopping Malls& B2C
Lingerie exporting companies can evaluate themselves and the needs of your end-users to select a suitable distribution program.
For example, if you sell high-end shapewear to people who need personalized service, you can utilize a local beauty shop to provide that service. If you targets at youth who likes fast fashion at low price, you can create an e-commerce website to sell direct. If you sell basic underwear, automatic vending is not a bad option. If you have enough resource, you can build your own specialized sales team.
Lingerie companies with many resources are suggested to promote their brand awareness by using both traditional and new marketing channels. Take She’s Mine International Group Ltd for example, it use diversified Operating Model and modernization management to established good brand image in international and domestic market. It combines traditional marketing channels like retail sales, catalog sales and exhibitions, with new channels like internet sales and TV shopping.
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