Research on China��s Lingerie B2C Website

Source:Global Intimate Wear Author:Kelly

Editor:

Posted: July 28,2010 12:07

It seems that capital market pays increasing attention towards the lingerie B2C business in China. LAMIU.com and Moonbasa.com have received millions of USD venture capital funds to further develop their business. In order to decode the success secrets and the features of China��s lingerie e-commerce business, we have investigated some of these top B2C websites.

It seems that capital market pays increasing attention towards the lingerie B2C business in China. Earlier this year, LAMIU.com, one of the top lingerie B2C websites in China has got over 10 million USD venture capital funds to speed up its expansion in China and abroad. Two months later, Moonbasa.com, another top lingerie B2C website, disclosed that they have received 20 million USD venture capital funds to further develop the business. And it also indicates that more and more Chinese people buy lingerie online so that China’s B2C lingerie websites can earn good money.

So far, lingerie e-business market in China is full of opportunities. The competition in this industry is not intense. And every lingerie company is eyeing on it but few are brave enough to test the water.

In order to decode the success secrets and the features of China’s lingerie e-commerce business, we have investigated some of these top B2C websites.

According to the data, there are around 30 lingerie B2C websites operating in China. In 2007, Zero2IPO Ventures has invested over 10 million venture capital funds to Moonbasa to develop its B2C website for selling its own brand. In 2008, LAMIU.com, Gitanamagic.com, Mmuses.com, etc all enter into the e-business to grasp the market share. Nowadays, Moonbasa.com, Lamiu.com Mmuses.com and Menglu.com are leading the lingerie B2C industry in China. These B2C websites gradually attracts a large amount of women by its prompt delivery, less expansive and stylish lingerie. And it is found that these websites mainly focused on women between 20 to 40 years old.

LAMIU.COM

a. Brand Position

Located in Beijing, China, Lamiu.com mainly sells women’s lingerie for youth women from 20 to 34 years old, who are mainly college educated and browse the website from work. Its product covers a wide range, including bra, kickers, swimwear, stockings, accessories or even outfit. All of its products are designed from Japan so it looks very fashionable, cute, sexy, joyful and energetic. Its style is girly and stylish, featuring the combination of cute angel and little devil, usually with bright and bold color. The function and quality of the Lamiu’s product are acceptable with affordable price, range from RMB 99 to RMB188.

There is few men’s underwear sold on Lamiu.com. But it will roll out some personalized men’s underwear, like couple underwear. At the moment, they just focus on women’s market.