Nowadays, in European and America, men are so lucky that they have a wider range of choices in every color and various materials, from cotton, to chiffon, to luxurious silk, to eco-friendly fabric. However, in China, men¡¯s underwear is all about copying and boring. Copy and counterfeit are very serious problems in Chinese market.
Editor’s Note
Threegun, Yiershuang and Chicks (Hong Kong) are considered three famous men’s underwear brands in China. But none of them have established official shopping stores in China yet. And the advertisements are still not widely spread and well known by common people. Among these three brands, only one was found in Chinese mainland, the other was found in Taiwan and Hong Kong. And the designs of these brands are still not diversified and creative enough. As a result, customers cannot identify them very clearly.
However, if you compare to foreign brands like Schiesser, 2(x)ist, Calvin Klein Men’s Underwear, aussie bum, etc. You can find that all of these brands have their unique characteristic that consumers can identify them at once.
For example, 2(x)ist’s cutting edge style make it be an iconic American brand for men’s designer underwear. It elevated a purely functional garment to fashion status by applying key tenets of great design-cut, materials, and fit, all the best a man with sophisticated tastes. 2(x)ist is always dedicated to develop new categories and innovative materials to refine and redefine the men's underwear and bodywear category worldwide.
Calvin Klein Men’s Underwear, an American’s brand, features simple and chic, sassy prints and bright colors. It offers exceptional fit, cutting-edge design and innovative fabrics.
aussie bum, an Ausitralian men’s underwear, is featured by its various colors and creative designs.
A brand is just like a man that should have his own characteristic and personality; I call it “soul”. And its soul is reflected by its unique design and innovative fabric. It is only this unique soul that can attract followers, which I call “customers”.
As the technology advanced in a skyrocketed speed, the biggest change in trends of Men’s underwear is not size, design or any others, but fabrics. Nowadays, men’s underwear fabric covers a wide range, such as cotton, polyester, silk blends, bamboo fabric, banana fabric… in the future, there will be more new fabric coming on the market. And a top underwear company should consistently find and apply new fabric to produce new products, because only innovation can make you survive.
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