Nowadays, in European and America, men are so lucky that they have a wider range of choices in every color and various materials, from cotton, to chiffon, to luxurious silk, to eco-friendly fabric. However, in China, men¡¯s underwear is all about copying and boring. Copy and counterfeit are very serious problems in Chinese market.
According to the Global Underwear Market Report 2010 compiled by Hamburg-based market research firm yStats.com, "Men's Underwear" was the top growing US apparel category, reaching a growth of +11%.
Nowadays, in European and America, men are so lucky that they have a wider range of choices in every color and various materials, from cotton, to chiffon, to luxurious silk, to eco-friendly fabric. In a sense, they have become like women that can show personal style by wearing creative, individualistic and aesthetic apparels and underwear.
However, in China, men’s underwear is all about copying and boring. Copy and counterfeit are very serious problems in Chinese market.
As a matter of fact, most lingerie companies in China embrace short-sight strategy. Many earn profit from manufacture while few put efforts on designing innovative products and building brands awareness. So, there is little original design. Even there is, the design is not as diverse and thriving as women’s lingerie, just with boring color and simple pattern.
And it is not just the style, it's the fabric too - everything from nylon and lycra to pima cotton and microfiber. Men need these small things to take care of their health and crucial part. There is nothing closer to you than your underwear.
So, it is obvious that this neglected market segment has great opportunities as Chinese men no longer content to wear plain and low quality underwear but look for smart and comfortable ones.
Why Men’s Underwear Market Is Full of Opportunities in China?
Firstly, China’s material living standard is dramatically rising in recent years; people can afford to buy high quality and well designed products.
In 2009, people in China increase their expansion on men’s underwear than past years. 39% Chinese men spend 500-800 Yuan/year on underwear, 19.3% spend 800-1500 Yuan/year and 11.6% spend 1500 Yuan/year in 2009.
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