Purchasing a 369RMB Triumph bra for only 79RMB? No, you are not daydreaming. You can get an unbelievable good deal by making purchases together in a new breed of ¡°group buying¡± websites in China now.
Purchasing a 369RMB Triumph bra for only 79RMB? No, you are not daydreaming. You can get an unbelievable good deal by making purchases together in a new breed of “group buying” websites in China now.
In recent days, “group buying” is the hottest keyword that is referred on TV, radio and our circle of friends. It has become the most popular way of shopping in China that attracts a large group of buyers each day for a good deal. This sales strategy has proven to be the most successful shopping strategy in China that connects strangers over the internet to purchase the same item. In this way, the shoppers can benefit by paying less while the business benefits by selling multiple items at once.
Nytuan.com is one of these group-buying websites while different from them, because it is only dedicated to provide lingerie for consumers. Since April 2, 2010, Nytuan.com has offered over 14 deals for consumers. The most popular deal has attracted 581 consumers to buy. And the number of consumer is climbing upward.
Will lingerie group buying website be another new distribution channels? Will it place impact to the common B2C lingerie websites or even replace them?
The Origin of Group Buying
Group buying is not a new concept in China. In the past time, people conducted group buying offline which is limited in the circle of their friends. So it is usually hard to successfully bind a lot of people together. To arrange a team is much time-consuming that few people bother to do it although they may get a sound discount from it.
As a matter of fact, people in China like face-to-face bargain, which is actually a way of life in China. Shoppers can get pleasure and proud from a tough bargain and feel more secure if they touch or test the product themselves. This is also one of the reasons why regular online shopping develops relatively slowly in China.
Many shoppers prefer to cash-on-delivery because of a crisis of trust and honesty. Although they have realized the convenient of online shopping, but they still not really trust the online sellers. “To join forces with other team buyers in the group buying website with a large group of registered members will not only give them a good price but also a trust. “said Ouyang Jixing, deputy director of www.020tgw.com, a team-buying Web site in Guangzhou.” The aim of our website is to bring together distributors of branded goods with potential customers and earn commissions from successful team buys. “
Thanks to the rise of social media and platforms which make sharing content much easier than before. To group up a large amount of consumers online becomes possible in a short time. Who doesn’t want to share a deal that is too good to be true with friends? The really good deals spread like wildfire through social networks and via the huge range of sharing in Groupon.
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