In Italy and lingerie industry, there is a brand standing for the pride of sophisticated, luxury and fashion, there is also a ¡°Rolls-Royce car¡± running with carrying fashion and luxury¡­ ¡°She¡± is La Perla.

In Italy and lingerie industry, there is a brand standing for the pride of sophisticated, luxury and fashion, there is also a “Rolls-Royce car” running with carrying fashion and luxurious… “She” is La Perla.

La Perla Group founded in 1954, is one of the world luxurious and fashion products plants, more a fashion founder, also a lingerie brand which noble are crazy about. A celebrity ever summarized that La Perla is a dream ,a noble dream. La Perla produces not only sumptuous underwear, beachwear, stockings, one-piece dress, nightwear and so on, but also high-end high-heeled shoes and perfume. La Perla also have operates other brands such as MALIZIA¡¢MARVEL¡¢GIORGIO PERLA mens wear, JOELLE sleepwear and so on.

La Perla’s lingerie with a profound cultural connotation and full of aesthetical art atmosphere, succeedes in creating the feminine lingerie, and brings the lingerie fashion into the young people’s circle in time. Because of its noble style and long history, it was hailed as “Rolls Royce” of lingerie cirlcle. The emergence of La Perla, not only changed the the Italian underwear trend, and also La Perla was spreaded all over the world. La Perla ownes branches and independent importers in Germany, France, Spain and the United States, etc. Currently, it has opened stores in many cities of the world, including Milan, Rome, New York, London, Moscow, Hong Kong, and other cosmopolitan cities.

So, La Perla with such a high reputation in the world lingerie fashion circle, how does it achieve such a success? And how does it have a firm foothold?

S/S 2011 La Perla Collection

—Translated by Crystal

 

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