Chinese Underwear Committee to Launch Three Awards for Lingerie Enterprises

Today, Chinese Underwear Committee announced that he would select three prize winners for the awards of "Recommendation of Chinese Lingerie Brand from 2012~2014”, "The most Innovative Underwear Enterprise in 2011” and “Top 10 Mangers in 2011”. The voting period is from 27th December to February 2012. The winners on list will release in the period of Chinese Knitting Conference in March.

Purposes of the first award are to fully carry out brand strategy and to enhance their competition powers, resulting into increasing product add value and cultivating influential lingerie brand in domestic market.

Purposes of the second prize are to make technical innovation to play a significant role in the process of production and to accelerate the course of transformation, so as to intrigue Chinese underwear corporations to focus on systematic, technical and managerial innovation.

Purposes of the third prize are to enlarge the value of the director and to make them more professional, thus they are willing to shoulder more responsibilities and duties.

As one of the most popular activities in China underwear industry, it gets all-around supports from government to social media. Via these events, positive image of a icon in inner garment industry can be expressed.

Secretary-general Zhongshan Pan said they "try to assist development of intimate wear industry and to raise more talents". (Translated by wilson)