Marketing & Sales

Calzedonia group records strong growth

May 15,

The Calzedonia Group said it will open new stores in the UK and expand into the Far East after recording positive growth for 2013.

Sindies Fuel Boom in Bluebella Sales

Mar 28,

British lingerie brand Bluebella said it is experiencing ¡°booming sales¡± from a group of Single Income Now Divorced women, or Sindies.

Lepel's Matilda Line Sells Out Within Two Months

Mar 25,

Lepel¡¯s Matilda line has sold out within two months of leaving the factory, the brand told Lingerie Insight at the Indx trade show last week.

Ann Summers Puts Knickerbox Up for Sale

Mar 18,

Ann Summers is putting its underwear brand Knickerbox up for sale in order to concentrate on its core lingerie offering.

Get 50% off Designer Knickers and Thongs at Avariella!

Mar 10,, the online retailer that specialises in AA-B cup designer lingerie has a special promotion running until 23 March offering you 50% off all knickers and thongs in its collection.

Retailers Withdraw Swimwear after Hindus Protest

Mar 07,

Mara Hoffman¡¯s swimwear line featuring an image of Hindu Lord Ganesh has been withdrawn from retailers, following religious protests against it.

Kantar Worldpanel: Lingerie Market is in Decline

Feb 28,

The branded women¡¯s underwear market has been in decline since August 2013, according to new figures from Kantar Worldpanel, a customer insight agency.

Primark Forecasts 13% First Half Sales Growth

Feb 26,

Primark is set to see a 13% increase in first half sales, according to its parent company, Associated British Foods (ABF).

Wishes and Kisses Lingerie: New Online Lingerie Boutique for Men Opens

Feb 22,

A new online lingerie retailer launched this month, but this is not your usual new online boutique. With the strapline for the woman you want to be¡¯, Wishes and Kisses Lingerie will focus on the customers from the transvestite, transgender and cross-dressing communities.

Russia's Lace Lingerie Ban Sparks Protests

Feb 19,

Lingerie retailers in the Eurasian Union may have to throw away most of their stock when a trade ban on synthetic lace underwear is enforced.

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