Dr. Resnick has been a mental health practitioner for over 30 years£¬ offering services in clinical psychology£¬ a profession that is truly close to her heart. Yet£¬ out of her unwavering love for luxurious fabrics and deluxe intimate apparel£¬ she has coupled her far-reaching career with an evident love for the lingerie industry£¬ creating a business that not only provides her a sanctuary after her day at the practice but allows her to have a tangible way to cater to women¡¯s desire to find both self-acceptance and body confidence.

¡¡¡¡Mary’s exquisite taste is played out both in the layout of her boutique and the brands that she has chosen to represent the Les Boudoirs concept. With a team of highly trained consultants£¬ Dr. Resnick uses the power of pampering to embrace women looking for the essence of what makes them feel beautiful.

¡¡¡¡In her interview with TLJ she talks about how her boutique is catering to the physical£¬ social and emotional needs of women who desire the Les Boudoirs experience.

¡¡¡¡Interview with Mary Resnick£¬ Founder of Les Boudoirs Boutique

¡¡¡¡Mary£¬ your fist calling is Clinical Psychology£¬ so why did you to start a lingerie boutique£¿

¡¡¡¡Believe it or not£¬ this is a very difficult question for me to answer. I could easily say it’s because I’m a woman£¬ who enjoys the wonder and beauty of being a woman£¬ and I want to share this feeling with others. I might also address the answer by stating the concept is from a combination of factors.

¡¡¡¡I am a clinical psychologist whose practice is primarily made up of women and the issues they face£¬ some of which have added to the development of my store.

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¡¡¡¡Could you give us a brief overview of what Les Boudoirs is all about£¿

¡¡¡¡I wanted to have a store that took a woman through the world of lingerie from practical to ‘sexy come hither’ lingerie. A place where she would learn that the feel of a properly fitted bra can be wonderful and is not the first thing she’ll discard when she comes home.

¡¡¡¡Finally£¬ I wanted to develop a store where women can learn how to empower themselves. A store where£¬ after it was closed for the day£¬ became a learning place where speakers on various topics would present to small groups of women at£¬ of course£¬ no cost.

¡¡¡¡In your opinion£¬ what defines the Les Boudoirs shopping experience£¿

¡¡¡¡Les Boudoirs is known as a unique shopping experience where our staff greets customers as they enter the door. Our store is not crowded£¬ unhurried and without any pressure from the sales staff and this is what we are building our reputation on. Most of our vendors are in France£¬ Italy and the U.K.£¬ which our customers appreciate. Our clientele come to us because of the experienced£¬ friendly staff£¬ that know how to property fit a bra and deliver personalized attention. Needless to say£¬ we are known as the place to go for luxurious quality lingerie.

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¡¡¡¡Could you describe some of your store’s aesthetics and ambience£¿ What exactly influenced your taste towards the décor£¿

¡¡¡¡Les Boudoirs Boutique has a European flair. At almost 1£¬700 square feet £¨158 square meters£© its design is spacious and not cluttered£¬ with an ‘open’ feeling and the color scheme is eggplant£¬ gold and black. The store has an 18 foot high open ceiling with hanging crystal chandeliers. Unique£¬ elegant and visually pleasing is how I would describe the feeling of the store.

¡¡¡¡My trips to Paris and Rome£¬ and the wonderful boutiques I encountered£¬ gave me the standard I wanted to achieve.

¡¡¡¡My love of fabrics£¬ color and art provided the direction in the store’s design. My fantasy was to open a store that allowed a woman to enter a world in which she felt comfortable£¬ not pressured and always ‘at ease.’ These were the ideals I gave to my designers at the very beginning and the final result speaks for itself.

¡¡¡¡We have two 42” televisions that constantly display lingerie runway shows from Paris and videos from our vendors. One TV is located behind the cash-wrap counter and the other is located in the spacious ‘sitting area’ where we have a couch and chairs.

¡¡¡¡The sitting area is visually separated from the front sales area so if a partner feels uncomfortable or tired they can sit and relax while the staff attends to our customer.

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¡¡¡¡Our dressing rooms are covered in eggplant colored flocked wallpaper with black velvet trim and charcoal nude drawings on the wall of each room. Each dressing room has heavy black curtains to provide complete privacy for our clients. The dressing rooms are spacious enough for the client’s partner to join them£¬ for their opinion£¬ without being crowded.

¡¡¡¡All of these factors add to the ambience we want for Les Boudoir.

¡¡¡¡What do you think sets you apart from other lingerie boutiques offering similar products and services£¿

¡¡¡¡Our sales associates£¡ Each sales associate is trained how to properly fit a bra and that’s a plus for us. In addition£¬ I would have to say that our associates pride themselves on the attentive care they give to their clients. Since it is a boutique£¬ we develop a close relationship with our clients. The experience at Les Boudoirs becomes more than a shopping event. We welcome people just to stop by and say ‘Hi.’

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¡¡¡¡How do you and your team approach customer service£¿ What’s the secret to getting it right£¿

¡¡¡¡It’s about ‘the relationship’ at Les Boudoirs. Our customers are more to us than just ‘the sale.’ Each person has a story that we care about. They know and can feel this interest in their lives.

¡¡¡¡Are there any perks you give to customers£¿

¡¡¡¡We have special events at our store and the most recent one was a ‘Boudoir Photo Shoot.’ Our customers were given a free photo£¬ which was signed by the photographer. The event was a lot of fun and we had wine£¬ cheese£¬ crackers and fruit. The women were all so supportive of each other being photographed and it was definitely a ‘girls’ night out.’

¡¡¡¡Another perk we have is a ‘Bra Club’ where£¬ with each purchase£¬ you get a card punched and after six punches you earn a discount. The discount goes up as the amount of bra purchases increases.

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¡¡¡¡What’s your target group £¨customer/client profile£© at Les Boudoirs and what kind of service do you offer to them£¿

¡¡¡¡To begin with£¬ Les Boudoirs provides fitting by properly trained personnel and£¬ when needed£¬ we offer alterations of our products. We offer ‘home delivery’ as a service to our clients. While shopping£¬ champagne£¬ wine or bottled water are offered in addition to truffles or other treats. At Trunk Shows or events when speakers or educators come to the store£¬ [treats such as] cheese£¬ fruit trays and chocolate covered strawberries are on hand.

¡¡¡¡The staff’s priority is to make sure every effort is used to make our clients feel comfortable. If we don’t have an item in stock we will try to place a Special Order for our customer. If we can’t find the item with a vendor we check if it is available at another nearby store.

¡¡¡¡Our core group comes from the local community and neighboring areas. The majority of our customers are 35 years old and older.

¡¡¡¡How ‘hands-on’ are you in your boutique and do you allow your professional knowledge as a mental health practitioner to guide the service that you give£¿

¡¡¡¡We are very hands-on. My husband£¬ Bob£¬ runs the back office from home and I do the buying£¬ scheduling of speaker events£¬ trunk shows and social media. Anything that concerns the daily running of the store goes though us. I personally do not work in sales but my presence is seen every day. We have a fantastic sales team who give us feedback and advise which really has proven to be valuable.

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¡¡¡¡Naturally£¬ after being in mental health for almost 33 years it influences my decisions on the store. I listen to women and what they tell me concerning their needs. Their suggestions help direct me into what type of evening event speakers I seek out. I learned comfort is what most of us are looking for and I have used that knowledge in the boutique’s creation.

¡¡¡¡On the flip side£¬ has running a lingerie boutique helped you in anyway in understanding your female client group better in your mental health practice£¿

¡¡¡¡I really don’t know how one side can’t affect the other. Being at Les Boudoirs has affected me by constantly keeping things in perspective.

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¡¡¡¡Could you touch a little deeper on your personal in-home shopping service to customers and why this was so important for you to offer£¿

¡¡¡¡The personal in-home shopping service has been put on ‘hold’ for now. In cases where a woman has severe anxiety or other pressing issues it still is an option. A special appointment needs to be made and it can be arranged.

¡¡¡¡What’s the geographical are like around your boutique and does this have any kind of positive impact on your business£¿

¡¡¡¡It has a positive effect because the clientele we see already know the brands we carry and appreciate our excellent customer service. We are located in Westlake Village£¬ California£¬ which is an upscale neighborhood that’s located close to Malibu£¬ Calabasas£¬ Thousand Oaks£¬ Hidden Hills and Lake Sherwood. These areas consist of middle and high-income residents.

¡¡¡¡Tell us about your relationship with social media and how important it is to your boutique. Do you have a favorite social media platform for reaching out£¿

¡¡¡¡Social media is very important to us and we use all the usual forms such as Facebook£¬ Twitter£¬ Instagram£¬ Yelp and Google. We even have the Google ‘in-store’ walk thru where the viewer can move around inside the store while on their computer. We have a website which showcases all of our products£¬ Trunk Shows and Speaker events. We actively use all the above and can’t say one is better than another. We constantly seek out other venues to reach new customers to let them know we are here.

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¡¡¡¡We’d also love to know what brands are your best sellers£¿

¡¡¡¡We have had great success with lines from Lise Charmel£¬ Aubade£¬ Chantelle£¬ Simone Perele£¬ Hanro£¬ Christine£¬ Absolute£¬ Valery£¬ LaPerla£¬ Bordelle£¬ Samantha Chang£¬ Commando£¬ Wolford£¬ EricaM£¬ Empreinte and Stella McCartney.

¡¡¡¡As a store owner£¬ you must get a ton of information from new brands and designers. Some of the emails£¬ calls and mailings must blur together. But in your opinion£¬ what sets a brand’s communication apart£¬ or makes it attractive enough to get your attention£¿

¡¡¡¡The reputation of a product may ‘get them in the door.’ But£¬ the sales representative and how well they know their products is also a key factor. Seeing£¬ feeling and checking out the fabric and actually testing out sample pieces all help me decide whether or not to carry new lines.

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