The 7th SIUF (Shenzhen International Underwear Fair) was held in Shenzhen Convention & Exhibition Center from May 11th to 13th. This exhibtion was larger with a scale of 51,000 sqm, and the exhibition halls had expaned to Hall 1, Hall 5 and Hall 9. Many famous domestic or international brands have participated in this exhibition. This is a good window for the brands to develop at home and invest outside. About how to steadily develop the domestic and overseas underwear market, we had an exclusive face-to-face interview with the boss of Divona Underwear (Shenzhen) Co., Ltd. Divona.

Q7: So, what’s the advantages in your products compared to the similar brand in this industry?

For example, shapewear is popular now, we also have good shapewear line which is not only beautiful from the appearance but also sound in function. Heatlth and hot design could be achieved well in Divona’s produts. This is our outstanding advantage.

Q8: Divona wins good reputation at home and aboard. What’s your development plan in the future?

We plan to expand our four brands, Divona, Divona Girl, May Beuaty, DFN, providing people’s different needs with the whole range. Furthermore, we’ll make greater efforts to promote our “Home Life Museum”. This is the domestic plan, we still have plan to go out again. However, the outside situation is not so good, but once it turns better, we catch the chance. When we first went out to the world, we had the idea of "Foothold in Hongkong, backed by the Motherland, and to the World1". But it chanded into ”Master the Mainland, Rely on Hongkong, Run to the World”. And we are still on the way to run to the world.

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