The 7th SIUF (Shenzhen International Underwear Fair) was held in Shenzhen Convention & Exhibition Center from May 11th to 13th. This exhibtion was larger with a scale of 51,000 sqm, and the exhibition halls had expaned to Hall 1, Hall 5 and Hall 9. Many famous domestic or international brands have participated in this exhibition. This is a good window for the brands to develop at home and invest outside. About how to steadily develop the domestic and overseas underwear market, we had an exclusive face-to-face interview with the boss of Divona Underwear (Shenzhen) Co., Ltd. Divona.

Q9: In the fierce competion of underwear industry, could you give us some suggetions on how to stand out from the domestic underwear market?

Quality, brand position and marketing are the key words. The market is changing day by day, you should follow the fashion steps and promote correctly.

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