Peter George McGuiness launched Drake & Hutch in 2010 shortly after graduating and while working for men¡¯s formalwear brand Charles Tyrwhitt. He spent three years developing the fit and feel of the underwear and officially launched the brand to the trade in SS14.


     Lingerie Insight£º How would you describe your first collection£¿

¡¡¡¡PM£º We launched with a limited edition hunting-themed range of which only 500 garments were made in each print. The SS15 range features a collaboration with British-based design students showcasing their individual talents and design inspirations.

¡¡¡¡LI£º Who are your target customers£¿

¡¡¡¡PM£º Drake & Hutch is aimed at the luxury market£» our customer is willing to pay a little more£¬ but still expects good value.

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¡¡¡¡LI£º What is your price range£¿

¡¡¡¡PM£º Our year-round prints retail at ¡ê20 while the exclusive limited edition prints retail at ¡ê22.

¡¡¡¡LI£º Where do you manufacture£¿

¡¡¡¡PM£º We invested a large amount of time working with and trialing different factories all over the world before deciding on a small family-owned factory we found in Portugal. They stood out as being far superior in terms of quality and consistency compared to anyone else we found.

¡¡¡¡LI£º Where are you stocked£¿

¡¡¡¡PM£º We launched in just two boutique stores£¬ Boudoir Blush in Winchester and Lollipop in Rossendale along with our own transactional website.

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