An Interview with US Lingerie Brand Affinitas Intimates

Established by a young Chinese Keng Zhang in 2006, Affinitas Intimates has been offering stylish lingerie products and relative accessories. Now Affinitas Intimates has become a large-scaled lingerie label in USA with many distributors all over the world. I bet many Chinese people, including myself, are so curious about how Affinitas Intimates stands out in the fierce US lingerie market.

Here Global Intimate Wear launches an exclusive interview with Affinitas Intimates to reveal its background, marketing strategies and the latest FW12 lingerie collection. Besides, we will also present you some images of the SS12 lingerie collection.

1. First comes first, it is our honor to have a brief interview with you. Would you please introduce yourself to our readers?

2. As a young and promising lingerie label in US, how could Affinitas Intimates stand out in this crowd market? Would you please tell us its history and development?

3. We are aware that Keng Zhang, founder and president of Affinitas Intimates, is a young Chinese merchandiser, whose father is a lingerie manufacturer in China. Do you know why Mr. Zhang chose USA but not China to start his business?