Balisa, the lingerie fabric manufacturer, how and why does this company transfer to brand "balisa" men's underwear owner, we are pleased to have an interview with Baliso Marketing Manager Ms. Chen.

 Balisa, the lingerie fabric manufacturer, how and why does this company transfer to brand "balisa" men's underwear owner, we are pleased to have an interview with Baliso Marketing Manager Ms. Chen.

G: Global Intimate Wear. Chen: Baliso Marketing Manager Ms. Chen.

G£ºHow many times has your company attended the exhibition? How do you think the exhibition this time?

Chen: Every SUIF exhibition we have attended, the major purpose of attendance is to attractive new customers who want to buy our products, and this is helpful for brand spreading and brand extension. Even more, the old customers can get better understanding about our products through the exhibition, because they can direct touch the products and we can have a targeted talk. We don't take the order placing as the most important thing in the exhibition, instead, the brand spreading and following up after the exhibition become more significant.

G£ºEvery company invests more in the area of development to achieve future success. In order to meet consumers' needs, how has Baliso been able to develop new technology?

Chen: Our products aim at middle and high-end lingerie market, in now days, we can find the raw materials from Taiwan or even we can source counterfeit raw materials from domestic with much cheaper price, but Baliso insist to use the best raw materials-Modal Tencel which import from Austria, that's the key to guarantee our brand's and products' core value.

G£ºDoes your company have R&D department? Can you introduce the new products for us?

Chen: Of course, we set the R&D department to adapt the fast-changing marketing. Recently, our company introduced new technology from Taiwan, named coffee carbon fiber technology, which to form clinkers in burning with temperatures up to 1000 degrees C, decomposed into molecules and particles after carbide, and then adhere to polyester fiber. The major function of the fabric including: eco-friendly, warming. The temperatures will rise up 10 degrees C after used this fiber, we have special instrument to do the function testing.

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