According to the survey, middle and aged people are very conscious about their image and appearance. 88.19% of respondent hope to buy from a brand for elderly people while 11.81% said they don¡¯t care about brand.
According to the survey conducted by Zcom.com and Webtextiles.com recently, middle and aged people are very conscious about their image and appearance, in contrast to people’s traditional view that elderly people lose interest to apparel as they grow old.
The survey has investigated 20386 people in China, among whom are 41.58% male and 58.42% female.
Nowadays' market is flooded with fashion-oriented apparel and kid's wear but few brands and stores provide quality apparel for middle or aged people. It revealed that middle and aged people take much account of the quality of the clothing. 88.19% of respondent revealed that they hope to buy from a brand for elderly people while 11.81% said they don’t care about brand. 90.88% considered that shopping mall or department store should established shoppes for elderly people while the rest did not think it necessary.
32.56% complained that they cannot found perfect fitting clothing while 32.56% was not satisfied with the style which is not fashion enough. And 32.56% considered the price was too high. 2.32% said that apparel stores for elderly people is not widely covered around their cities and not convenient for shopping.
The survey also found out the important elements that affect their buying. Price which takes up 20.44% is the most considered element when they conduct buying. And craft follows closely that takes up 20.40%, colors is 20.35%, fabric is 19.41%, style is 19.17% and the brand awareness is 0.23%.
When asking which kind of fabric is their most favor, 58.79% enjoy soft silk, 22.60% like cotton, 8.19% favor wool, 7.07% love blending and 3.35% prefer chemical fiber.
As for the color of the clothing, 81.30% love deep tone, 17.95% like light colors while 0.75% prefer to bright colors. It indicates that elderly people hope to have a mature and sedate image.
68.37% think that 101-300 RMB is the most affordable price range for them. 13.02% can afford 301 RMB to 160 RMB and 12.47% can accept 601 RMB to 1000 RMB. Only 6.14% said that they can accept the price between 50 RMB to 100 RMB.
For more information about the silver market, please read our fetures: The Emerging Silver Market
|
|
Welcome to Post Your News, Please Contact: news@globalintimatewear.com
Comments
View More >>