There¡¯s plenty of money in the underwear drawer.

There’s plenty of money in the underwear drawer. And where there’s money, you’ll find Internet entrepreneurs shooting for their share, leading to a rise in startups looking to conquer the lingerie market, or at least a chunk of it. The startups range from New York-based Adore Me—which made news yesterday by announcing it was adding a brick and mortar store in Manhattan to its online presence—to AnaOno Intimates, which is on a mission to make a better bra for breast cancer survivors, and everything in between. And while New York and San Francisco entrepreneurs feature prominently in the new wave of designers and online salespeople, so do folks hailing from Pittsburgh and Philadelphia. One thing, though, is constant, these lingerie pioneers are looking to cash in on a big market for unmentionables. TechCrunch reports today that underthings startups have closed 22 venture rounds since 2013. Here’s a look at some of the entrepreneurs and companies trying to make a dent in the underwear market.

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