Four Advantageous Promotion Strategies in China Lingerie Market

Each brand has unique position in local market and therefore promotion strategy of the first class brands should differentiate themselves to the second according to different market level.

First class brands in large cities: because of renowned brand image and high recognition, these brands should pay more attention on measures of promotion. Except for discount, drawing and giveaway, one should enrich forms of activities and take interesting plan and design of the whole activities.

First class brands in small cities: with the decrease of recognition, small cities are the perfect soil for small labels to compete with grand labels. Those who sell their product at a lower price and hold more campaigns usually occupy a larger market share. So advisement is the essential part in promotion.

Second class brands in large cities: customers have preference for certain brands and it poses a difficult condition to replace their leading places. Therefore one can offer more favors to the local dealers. Thus we are willing to buy more products from you.

Second class brands in small cities: without enough brand recognition, price is the most significant matter in lingerie sales. Because increasing sales is the main purpose for promotion, profit is not the main factor to concern about. ( Translated by wilson)