A Brief Summary of China Lingerie Market

China now ranks top five on the list of lingerie sales, hence many international lingerie brands are intent to enter into this vast market. At the same times, local labels have become more and more renowned for the world. China is transforming from a main lingerie manufacturing country to a leading lingerie sales venue.

Rise of local brand has a great impact on the lingerie industry. “How to complete with international labels” recently became a highly heated topic for the insiders.

Famous label is a kind of significant force in China, introducing interesting designs, fashion trends and advanced management systems. On one hand, it is helpful for us to know more knowledge and tips about marketing and promotion. On the other hand, it may alter Chinese traditional concept about lingerie and can improve sales condition in the domestic market. By introducing foreign talents into china, Chinese lingerie industry has cultivated many young lingerie designers and administrators.

Because it takes long-term preparation for foreign brands to start business in China, many local lingerie companies have established their own reputation in many cities. Different from the international brands, local lingerie products only can be seen in small stores, but in large malls and plazas.

To survive in the China lingerie market and to compete with the giant, Chinese lingerie manufacturers should pay more attention on product design and sales channels. Winning royal customers relies on brand reputation. Therefore, strategy and analysis will become the main points to consider about in the future. (Translated by wilson)