The award for the UK¡¯s favourite retailer is always one of the most hotly-anticipated£¬ providing a insight to the company that has captured the public¡¯s anticipation and this year the winner is none other than Lovehoney.

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¡¡¡¡The company is perhaps best known for being the UK’s biggest online sex toy retailer£¬ but over the past two years£¬

¡¡¡¡Lovehoney has expanded its lingerie offering dramatically£¬ as the demand for seductive underwear soars.

¡¡¡¡The e-tailer now stocks provocative designs from brands such as Bluebella£¬ Seven Til Midnight£¬ Dreamgirl£¬ Baci and Coquette£¬ and in February this year it launched its own lingerie label.

¡¡¡¡Since the launch£¬ Lovehoney Lingerie has gone from strength to strength – turnover stands at nearly ¡ê2 million for its first year and growth is set to continue.

¡¡¡¡The shortlist for the UK’s Favourite Lingerie Retailer also included Agent Provocateur£¬ Debenhams£¬ Tallulah Lingerie and Victoria’s Secret.

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