Shape-Control, V-Neckline and Seamless Design: Adorable Innovations in Men's Underwear

As I pointed out in the last article, men's underwear has become a high potential market in China. (If you want to review this article, please click this link) All of us has witnessed that lingerie market is undergoing a subtle change in China - with various colors, cut-outs, patterns and fabrics in men's underwear, lingerie zone in a department is not exclusive for ladies any more. Many insiders deem this year the development of domestic men's under wear market soars at a tremendous pace and it is more fashionable than any other moment in the past. This time I will share with you some newest trends for men's intimate garment in China.

As far as color is concerned, the prevailing masculine representatives, such as black, blue and gray have been taken place by some feminine choices, such as light pink, light green, orange and sky blue, which can be noticed in new collections of many famous brands, EMPORIO ARMANI, D&G, JUST CAVALLI, COSABELLA, JOHN GALLIANO, just name a few. Besides, photo of celebrity and pattern of graffito are high appreciated by stylists.

In term of cutting, underwear in technology of "shape-control" with V-neckline is a favorable design for men, because it looks slim and fashionable, but not bulky and formal when wearing a shirt or a swallowtail.

Fabric also strides a great step this year. Cotton is not the only option for men's underwear any more. With the development of Chinese economy, the high end consumers are preferable to all variety of high quality fabrics and artificial fibers, such as Modal, cashmere, silk, polyester and chinlon, and so on.

According to a financial report of China lingerie giant Aimer, sales for men's underwear grew 68% in 2010. Volume resulted in 3 three million RMB. In some cases, sales of fall/winter collection for male underwear recorded a higher quantity than female intimate apparel. All of these commodities are in seamless design for the part of elbow, knee and crotch, because male pays more attention on quality and comfort.

In some lingerie fashion shows, men's underwear has become the protagonist, possessing more than half of the benches in an exhibition. It is true to say that the spring for male intimate wear has come.( Translated by wilson)