China Market Debut: DC SS12 Lingerie Fashion Show

On 30th November, DC Comics held a SS12 lingerie fashion show named Super Heroes in Guangzhou to serve as the debut in China intimate garment market. This is the first time that DC launches an exclusive lingerie label in China market.

"We determined to enter into the China market, partly because of the bright development of China fashion market, partly because of the special bound between each DC hero and Chinese customers. We hope to intrigue the power that can realize a dream and to uplift the core value of DC", DC general manager of Asian-Pacific area, Bianca Lee, said.

Men underwear line, Super Man, is divided into three themes, New Elegance, Holiday Times and Cartoon Fever, which includes underwear, fashion loungewear and resort apparel. It regards young and rich male, between 20 to 35 years ago, as its major customer. New Elegance, as the major product line, pays much attention on the integration between comfort and fashion. Combination among stapled cotton from Egypt, Nylon and micro fiber Modal AIR serves as the fabrics of every product, which enjoys good sense of breathability and softness. Besides, new knitting technology "Free Cut" is first applied into practice. It characterizes an innovative trim and cutting skill different from traditional method.

Women lingerie line, Wonder Woman, insists the idea of decoration of body, dedicating to adding fashion elements on female. It comprises three themes, Lace Body, Stripe Collection and Shirt Collection. Animated prints and embroidery extend the image of Wonder Woman. In addition, strong colors and personal graffiti express unique glamour of modern female. ( Translated by wilson)