On 17-20 July, 2010, the Miami Swimshow was held in Miami Beach Convention Centre, with over 7,500 attendees and 350 exhibitors showcasing more than 2000 brands of swimwear to retailers all over the world.
On 17-20 July, 2010, the Miami Swimshow was held in Miami Beach Convention Centre, with over 7,500 attendees and 350 exhibitors showcasing more than 2000 brands of swimwear to retailers all over the world.
In this show, there are three market segments that are growing to be hot in the near future: men’s swimwear, children’s category and swimwear accessories.
Men’s Swimwear
After Neglected for a long time by the market, men’s swimwear took the leading spotlight this season with over a 20 per cent boost in sales. More manufacturers were showing larger selections of smaller briefs and taking advantage of the resurgence in the men’s market.
Children’s Category
The children’s category also did exceptionally well as more and more ‘mum consumers’ look to keep their kids fashionable. This category is aided by the ongoing consumer need for new children’s swimwear due to the natural wear and tear that younger children generate on their swimwear and by virtue of their normal growth.
Swimwear Accessories
This year’s show was not just about swimwear. The growing popularity of swimwear accessories has expanded the event’s offerings to wider beachwear categories showcasing bags, hats, sandals, cover-ups, and more.
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