According to the recent report, the annual sales of Chinese underwear market reach over 150,000 million RMB and are constantly growing at an annualy rate of 20%. The total amount of domestic underwear company is up to over 3,000. The manufactures and processing bases spread through China, mainly locating in Shandong, Zhejiang, Guangdong etc. Women¡¯s underwear takes a 60% of the whole underwear industry, marking the most important market segment. Specialist estimates that the underwear industry is still the most energetic and prospective sub industry in the whole apparel industry. Compared to other sub-industries of apparel, its profit margin is averagely 50% higher.
Underwear industry is considered to be a promising and rapidly-growing industry. In the western countries, underwear consumption has gulped a lion¡¯s share in the apparel market. For instance, the underwear expenditure of French woman amounts to around 1,700 million EURO annually. However, the underwear expenditure of Chinese female is as low as 20,000 RMB, which accounts for 5% of the apparel expenditure. It is easy to find out that the potential market of Chinese underwear is big.
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