AW2012/13 Accessory Material Fashion Trend From VIFF STYLE

Temperance life

The expression of "low carbon" trend and overly exploiting, development and rejoice have brought a temperance rethinking way to people. On the one hand, this means the controlling on substance, and comply with the idea of saving resource, exploiting properly, make the best of using everything; on the other hand that means the controlling in psychological level in consumption, advocating people to find their own true need, brief and real life. During this period, what we need to pay attention to is those: raw material, sense of quality, simple appearance, comfort and "moral" in products. Color inspiration come from nature but surpass nature, the color which nearly get close with cream-color is the gathering of simple and nature.

Emotional science and technology

The infusing of humanity flavor is changing the development of science and technology, experience and lessons give way to us to reacquaint the "Connecting People". Science and technology is not just a tool to conquer and transform the world, knowledge improve our life and make us to get along with nature. Below picture show us that the selection of warm color is a challenge compared with the traditional thought that people had before and infusing new emotion in science and technology field. Cream-color with slight gay and gay-color which nearly get close with serge color are representing new technology color, cleaning aqua and grayish blue keep salubrious basic hues.

Out of reality

Naive and unruly or unrestrained from original human nature bring us unexpected imagination. On one hand, we treat the world by children eyes, to express our feeling which full of interesting and real emotion; on the other hand, the forming of a brand new vision by emotion and imagination, and the boundary between real and fantasy, all of those bring a beauty sense of surrealism to us. The main idea of this theme is to let fashion designers to pay attention to the instinct that people are interesting in funny things, and pay more attention to the imagination ability that people owned.

(Translated by Joanna)