
For A/W 2012 we were re-looking at our world and culture to improve and grow, but for S/S 2013 we want to stride forward and explore our world and beyond into new unchartered territory to inspire us. A greater emphasis is being placed on creative arts, in developed and undeveloped cultures to give us new ideals and thought processes, whilst also reconnecting with the concept of craft and ancient hand skills that are unknown to a digitally programmed youth culture. Life for all is becoming more transient with constant global transference of ideas due to the ease of travel today and the development of the technological age. We do not even need to leave our homes to see what is going on in the world. This has leveled cultural differences making the world smaller. We have exhausted our immediate surroundings for inspiration and resources, therefore we are looking further into new worlds, into space, underwater, the arts and hidden cultures. We are looking to travel and explore on a cosmic scale.
It is time to transform ourselves and our world on a universal scale. Cosmic Transformation: reaching out into space, harnessing the lights of stars, the moon and planets to create an element of sci-fi and cultural futurism. Aquatic Transformation: exploring deep into the ocean into an underwater world of darkness punctuated by bright, unusual forms reflecting light and movement. Cultural Transformation: immersing oneself in the ideals and beauty of the art world, from performance to painting and literature, cultural influences offer delicacy, subtlety and refined elegance. Nomadic transformation: inspired by the earth and what we can create from what the earth offers, travelling the globe to discover surviving traditions and obscure cultures, maintaining the artisan.
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