Salon International de la Lingerie 2012

The 49th edition of the Salon International de la Lingerie will open its door over three days – 21, 22 and 23 January 2012 at Paris-Expo, Porte de Versailles during the fashion week.

Now established as the world's most important lingerie event, the trade show will be held in Pavilions 3 & 4 next to Interfilière for the third straight year, giving the market's actors a 360° view of the lingerie industry. In 2011 more than 58% of exhibitors were from outside of France and 102 countries were represented - and the trade show continues to develop its international impact both for participating brands and visitors.

Lingerie and Loungewear come together

in the unique and prestigious Pavilion 1

Be Essential: corsetry, daytime lingerie, stockings and tights

Be Chic: designers, luxury collections

Be Spicy: young designers, avant-garde collections

Be Men: men's underwear and homewear

Be Lounging: Discover homewear, loungewear, spawear and yogawear along with nightwear and home universe collections.

Homewear, a major development axis, will be a trade show focus. A global 'home' offer from finery of sheet to bath items. Even some decoration like pillows, candles... Exhibitors who are fans of this initiative include Thierry Poncelet (France), Acqua by Regence (France) and Rue du Faubourg (France), Lanui (Germany), Pluto (Belgium), Laurence Tavernier (FR), Pilus (FR)...

A specific loungewear focus will guide you into the trade show.

The Salon International de la Lingerie will target also new visitor profiles from spas, resorts thalassotherapy and luxury hotels, meaning a multitude of fresh possibilities in this rapidly expanding sector.

The trade show, a driving force for Fashion & Trends

Pleasure Zone

A space designated as the "Lifestyle Area" will be created in the loungewear universe. The "Lifestyle Area" will give visitors a break by bringing renowned partners together in a "Home Sweet Home" setting. The program includes getting a relaxing massage while sipping a cup of tea, and blow-dry and make-up services. Here's where you'll find relaxation and relief between two meetings.

Upper Echelons of Fashion

"Hidden Treasure", the Nelly Rodi trend forum, recalls the old French proverb, "to live happy, live hidden". After years of bling-bling, discretion is the new watchword. Now is the time for privacy, the best way to affirm identity and originality. The sector's 2012 hidden treasures can be discovered in a maze of mysterious "secret passages".

Backstage Access

The Brands Fashion Show is an established institution and an inspiration source for buyers. The Salon International de la Lingerie presents the collections' "best sellers" twice each day: 1 100% LINGERIE and 1 100% LOUNGEWEAR, celebrating the rapidly expanding loungewear market.

Inner Circle

The most influential trends agencies will present daily conferences and share their expertise in predicting the FW 2013/14 and SS 2013 trends, including, of course, the essential 2012 themes.

Contract:

31 – 39 rue de Neuilly

BP 121 – 92582 Clichy cedex

T. +33 (0)1 47 56 32 32

F. +33 (0)1 47 56 32 99

Angele SITBON

Communication Manager

T. +33(0)1 47 56 32 40

asitbon@eurovet.fr