With success development of foreign brands such as Zara and H&M in the Chinese market, many insiders express their own opinion about difference and advantage of foreign labels in the course of brand operation.
There are two main reasons to hinder the cultivation of high-end lingerie brand in china, partly because the traditional role of underwear and partly because the predominant conception about intimate garment.
By the influence of rising cost, industrious upgrade and synchronization, the fashion market in the next decade will glow in a mode entirely different from the one in past ten years. Intelligent solution provides better assistance for corporations to deal with these changes.
On 30th November, DC Comics held a SS12 lingerie fashion show in Guangzhou to serve as the debut in China intimate garment market.
Top global luxury brands like Burberry and Coach are pouring funds into China's multi-billion dollar luxury market, wresting control of their brands from Chinese partners as they swoop back into a market set to become world No 1.
30 years ago, the world apparel manufacturing center was moved to China for its low-cost raw material...
Fashion is always a key word related to women. Costume, underwear, shoes, jewelry, etc are almost all...
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