Facing the changing international and domestic underwear market, the Chinese underwear market needs to expand marketing channel and enhance product innovation.
No matter in terms of market scale and customer¡¯s preference, china is a high potential market that is growing at a pace of 8%.
At the beginning of this year, China Underwear Association released a report to sum up trends for Chinese underwear industry in recent years.
Up-scaled underwear brands become more and more welcomed by consumers, because those who share the mass market are lack of innovative designs.
Today, Chinese Underwear Committee announced that he would select three prize winners for the awards of "Recommendation of Chinese Lingerie Brand from 2012~2014¡±, "The most Innovative Underwear Enterprise in 2011¡± and ¡°Top 10 Mangers in 2011¡±.
The core competitiveness of Chinese underwear industry is shifting their focus from the cost and price to innovation and product. It is believed that the trends of brand culture and innovation will gradually lead and dominate the future of Chinese underwear consumer¡¯s market.
According to the recent report, the annual sales of Chinese underwear market reach to over 150,000 million and are constantly growing 20% annually. The total amount of domestic underwear company reaches to over 3,000.
30 years ago, the world apparel manufacturing center was moved to China for its low-cost raw material...
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