Eveden Group, supplier of premium lingerie and swim brands Fantasie, Freya, Huit, Fauve, Elomi and Goddess, today announced that it has entered into an agreement to become part of Wacoal Holdings Corp.
The newest report from just-style stated that lingerie sales grew only by 0.4 percent worldwide during the last year. But experts expect lingerie market to show more optimistic figures in the years 2012 and 2013.
Developing at a fast pace, China has become an important market in lingerie industry.
Correct and clear cognition on market positioning of your own product is the first step to achieve success in lingerie sales. Different labels should adopt different marketing strategies in different cities.
Maternity lingerie brand HOTmilk is pushing into the mainstream market with its first line of non-maternity underwear.
According to "2009-2012 china lingerie market investment analysis and prospect predicted report", china lingerie market annual sales was above 1000 Billion and increasing by 20% in recent years, china has become the fastest district in lingerie industry among the world.
Though you may have seen FW11 collection of Princesse Tam Tam in other lingerie webs, it is still worthwhile to appreciate these beauties once again. In this collection, the high waist cut design is spotlight of this collection, by which the belly and bum show their perfect shapes. This classic cutout looks chic and offers great effect of warmth. Accessories, such as dedicated lace and cuty bow tie...
Today, we are honored to have Mr. Qinghai Ke, the first entrepreneur in China to engage in researches on proper marketing strategies in maiden lingerie sales, to decipher current maiden lingerie market development in China.
Female underwear is one of subdivision that devided by Chinese linger market, since more and more enterprises and brands were took young age and mid-age females as their product positioning, and struggled in this ¡°Red Sea¡±, but there are parts of enterprises transfer their eyes into the future, and hope to find a new development direction by marketing segment and accuracy positioning.
Being a fast growing and vast market in the lingerie sector, China is an attractive cake to all of us. Here I would like to share with you some news from Shanghai Mode Lingerie to let you know more about the condition and tendency of Chinese lingerie market.
30 years ago, the world apparel manufacturing center was moved to China for its low-cost raw material...
Fashion is always a key word related to women. Costume, underwear, shoes, jewelry, etc are almost all...
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