One of the most noteworthy developments in the lingerie landscape slipped quietly under the radar this summer when New Zealand's Bendon announced it was throwing its lot in with Australia's Pleasure State -or was it the other way around?
Lingerie company Bendon, which owns the distribution rights of brands including Elle MacPherson Intimates and Stella McCartney, has merged with Auzzie company Pleasure State.
Pleasure State is no stranger to us. Recently, there is another new arrival coming to us, the Pleasure State white label. This is the perfect addition to your summer lingerie collection made from stretch woven satin with textronic lace inserts trimmed with piping and rouleau elastics!
The new collection for the Pleasure State Couture brand is called Oceania, and the campaign imagery depicts models in a water-logged world (actually, it looks like it was shot in a very large half-empty pool).
Australia Lingerie label Pleasure State introduces their White Label Collections spring/summer 2010 campaign featuring gorgeous Amanda Booth.
Lingerie designer label Pleasure State unveils its S/S 2010 lingerie collection. This latest collection is inspired by the Sci-fi and space mystery.
The new Pleasure State collection are (a new time) full of marvellous pieces and dazzling of charm and sensuality. Far of any provocation but often wickedly sexy, their lingerie is, I think, very, very, very attractive!
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