According to the survey, middle and aged people are very conscious about their image and appearance. 88.19% of respondent hope to buy from a brand for elderly people while 11.81% said they don¡¯t care about brand.
The elderly people market which has long been ignored by the marketing industry is emerging to be the silver market, if not the gold market in China, America and Europe.
The Unbalanced Supply and Demand Market Stagnant the Older Industry In China, most stores and shopping malls are youth-conscious. When stepping into the shopping center or department stores, you will find a lot of apparel for children, maternity, young and middle age. But it is very hard to select acceptable apparel for 50+ people.
30 years ago, the world apparel manufacturing center was moved to China for its low-cost raw material...
Fashion is always a key word related to women. Costume, underwear, shoes, jewelry, etc are almost all...
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