Bjorn Borg has decided to launch the brand in China. The new business will be established together with an experienced retail partner in China, through a new company with Bjorn Borg as the principal owner. The aim is to position the brand among the growing legion of fashion-conscious young people in the country.
Warnaco Inc, which operates retail globally under the Calvin Klein Underwear, Calvin Klein Jeans and Ck Calvin Klein brands, has selected Oracle Retail to support the continuous growth of its international direct to consumer business.
Lee Jeans is getting into the underwear business, and it¡¯s starting up north ¡ª in Canada.
30 years ago, the world apparel manufacturing center was moved to China for its low-cost raw material...
Fashion is always a key word related to women. Costume, underwear, shoes, jewelry, etc are almost all...
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