Maidenform is set to unveil a new technology, next month, which aims to revolutionise the comfort that women can expect from a bra.
US intimate apparel company Maidenform is planning to reveal the results of a re-branding exercise, next month.
Mad Men¡¯s Janie Bryant and Maidenform have unveiled a limited edition 90th anniversary capsule collection.
Retailer House of Fraser collaborates with lingerie specialist Maidenform to launch a new lingerie collection called Linea by Maidenform.
Maidenform showed off its latest shapewear and intimates styles, over the weekend, in an exclusive Oscar suite catering to some of Hollywood¡¯s biggest stars.
Linea by Maidenform will be launching at House of Fraser, this February.
The new yarn technology in the ADJUSTS-TO-ME line allows for high performance stretch and recovery within each garment (patent pending technology provides for 7 times more stretch than average garments), taking much of the guesswork out of sizing and forgiving fluctuations in women¡¯s weights.
Maidenform will launch the Autumn Winter 2011 Collection in October and The Pretty Shapewear Collection is the combination of femininity and function, offering a blend of comfort and glamour.
Maidenform is gearing up for the Christmas season with a seasonal shapewear campaign, with products launching in October.
Maidenform Brands, Inc, a global branded marketer of intimate apparel, reported 2nd quarter 2011 net sales of $170.0 million, an increase of 13.8% over the 2nd quarter of 2010.
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